Some Games Can't Be Won.
Autism Speaks Live Installation
Engineering, Design, Programming, Management, Production
To illustrate the heart sinking frustration presented when children with Autism cannot bear to look others in the eye, an idea of a lenticular bus shelter was brought forward.SEE VIDEO HERE
I suggested making the experience more personal with an ultra high resolution film that interacted with the motions of the observer, creating a 3d parallax illusion - for if the users felt as if they were interacting with a living person, their experience would more closely mirror that of the parents and loved ones daily dealing with this circumstance.
So on a budget meant for a flat outdoor bus shelter campaign, our bi-coastal partnership built this display, used by Autism Speaks to vividly demonstrate how what might be a minor complication feels like on an everyday basis. Often those participating thought it was a game that one could win if they just did the right thing; when the situation was explained to them, they very often broke into tears.
We were proud that this piece seemed to bring about a true and emotional understanding.